Digital Marketing Foundations

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Digital Marketing Foundations

Categories Digital Marketing

Create a complete branding kit for a mock business
Design professional business materials such as cards, flyers, forms, brochures, and mailers
Plan and capture essential photos and videos for a client
Build a professional business website from start to finish
Set up key online visibility platforms for a local business
Create a simple reputation management system
Build beginner Google Ads and Meta Ads campaigns
Organize files, templates, and client assets professionally
Complete hands-on projects that can be used in a portfolio

Course Curriculum

Module 1: Branding
Module 1 Branding teaches students how to create a complete visual identity for a mock business. Students will study strong branding examples, learn common mistakes to avoid, create logo concepts, refine a final logo, export multiple logo variations, choose brand colors and typography, and organize everything into a professional branding kit. By the end of the module, students will have a complete brand guide and logo package that can be used in future design, website, and marketing projects.

Lesson 1.1 – Great Branding Examples & Things to Avoid

08:06
Lesson 1.2 – Create a Logo Concept Using Pages

19:06
Lesson 1.3 – Create a Logo Concept Using Adobe Illustrator

09:56
Lesson 1.4 – Create 3 Logo Concepts Using Adobe Illustrator and Paid Resources

09:25
Lesson 1.5 – Finalize and Export Logo Versions

11:41
Lesson 1.6 – Build the Final Branding Kit

20:51
Lesson 1.7 – Organizing Files for Storage

04:34
Assessment 1 – Prepare Branding Kits for 5 Businesses

01:48
Assessment 1 – Prepare Branding Kits for 5 Businesses
Module 1 Branding Quiz

Module 2: Graphic Design
Module 2 Graphic Design teaches students how to apply a completed brand identity across real business materials. Students will create branded cards, office documents, forms, promotional materials, swag, renderings, signage, brochures, and mailers for High Desert Dental. By the end of this module, students will understand how to keep a brand consistent across both print and digital marketing assets.

Lesson 2.1 – Create Business Cards in Pages

09:49
Lesson 2.2 – Create Appointment Reminder Cards in Pages

20:27
Lesson 2.3 – Create a Google Review Card in Pages

22:05
Lesson 2.4 – Create a Company Calendar in Pages

04:59
Lesson 2.5 – Create Company Letterhead in Pages

19:04
Lesson 2.6 – Design Swag: Part 1, Design Pens

03:46
Lesson 2.7 – Design Swag: Part 2, Design a Tumbler

10:32
Lesson 2.8 – Design Swag: Part 3, Design Stickers

07:08
Lesson 2.9 – Design Swag: Part 4, Design a Custom Toothbrush

02:26
Lesson 2.10 – Intro Into Renderings

11:33
Lesson 2.11 – Create Forms: Part 1, Patient Sign-In Form

03:24
Lesson 2.12 – Create & Digitize Forms: Part 2, Patient Consent Form

23:56
Lesson 2.13 – Create & Digitize Forms: Part 3, Patient Intake Form

26:55
Lesson 2.14 – Create a Promotional Flyer in Pages

32:25
Lesson 2.15 – Create Window Graphics with Adobe Illustrator

15:32
Lesson 2.16 – Create a Brochure in Pages

33:07
Lesson 2.17 – Create an EDDM Mailer

37:36
Assessment 2 – Recreate All 17 Lessons for a Software Client

01:26
Assessment 2 – Recreate All 17 Lessons for a Software Client

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Free

Free access this course

Level

Beginner
Total Enrolled

3
Duration

60 hours
Last Updated

July 8, 2026
Certificate

Certificate of completion

A course by

Ali Ishak

Founder

Step-by-step video lessons
Downloadable project files
Branding guide checklist
Logo export checklist
Graphic design project prompts
Client scenario worksheets
Content shoot checklist
Website build checklist
Digital visibility setup checklist
Reputation management templates
Google Ads setup checklist
Meta Ads setup checklist
Final portfolio assessment instructions

No prior digital marketing experience required
A computer or laptop is recommended
Students should be willing to follow along and complete hands-on projects
Free tools can be used, but some lessons may show optional paid software
Recommended software includes Pages, Adobe Illustrator, Photoshop, Lightroom, Final Cut Pro, WordPress, and ChatGPT
Students should save and organize their project files throughout the course

Beginners with no digital marketing experience
Young entrepreneurs interested in digital marketing
Students who want to learn practical creative and business skills
Aspiring freelancers and agency owners
Creatives who want to offer branding, design, website, and marketing services
Small business owners who want to understand digital marketing basics

Digital Marketing Foundations

Digital Marketing Foundations

What I will learn?

Course Curriculum

Lesson 1.1 – Great Branding Examples & Things to Avoid

Lesson 1.2 – Create a Logo Concept Using Pages

Lesson 1.3 – Create a Logo Concept Using Adobe Illustrator

Lesson 1.4 – Create 3 Logo Concepts Using Adobe Illustrator and Paid Resources

Lesson 1.5 – Finalize and Export Logo Versions

Lesson 1.6 – Build the Final Branding Kit

Lesson 1.7 – Organizing Files for Storage

Assessment 1 – Prepare Branding Kits for 5 Businesses

Assessment 1 – Prepare Branding Kits for 5 Businesses

Module 1 Branding Quiz

Lesson 2.1 – Create Business Cards in Pages

Lesson 2.2 – Create Appointment Reminder Cards in Pages

Lesson 2.3 – Create a Google Review Card in Pages

Lesson 2.4 – Create a Company Calendar in Pages

Lesson 2.5 – Create Company Letterhead in Pages

Lesson 2.6 – Design Swag: Part 1, Design Pens

Lesson 2.7 – Design Swag: Part 2, Design a Tumbler

Lesson 2.8 – Design Swag: Part 3, Design Stickers

Lesson 2.9 – Design Swag: Part 4, Design a Custom Toothbrush

Lesson 2.10 – Intro Into Renderings

Lesson 2.11 – Create Forms: Part 1, Patient Sign-In Form

Lesson 2.12 – Create & Digitize Forms: Part 2, Patient Consent Form

Lesson 2.13 – Create & Digitize Forms: Part 3, Patient Intake Form

Lesson 2.14 – Create a Promotional Flyer in Pages

Lesson 2.15 – Create Window Graphics with Adobe Illustrator

Lesson 2.16 – Create a Brochure in Pages

Lesson 2.17 – Create an EDDM Mailer

Assessment 2 – Recreate All 17 Lessons for a Software Client

Assessment 2 – Recreate All 17 Lessons for a Software Client

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